Industry Leadership Summit Agenda

Your adventure looks like this:

9:00 am

Registration & Networking

Coffee and Breakfast

9:30 am

Welcome: Activate Your Industry Leadership

Lisa Calhoun, Founder & Chief Strategy Officer, Write2Market
Columnist, Inc. Magazine
Author, How You Rule the World

Female Entrepreneur of the Year (2012). Founder of one of the “100 Strongest Agencies in the United States.” Winner of multiple marketing awards from TAG, IABC, AMA and more. As a female entrepreneur, Lisa has worked with hundreds of scaling tech companies in the last decade. She has played a key role in providing companies with funding, acquisitions from global strategics and key exits. So what does it take to be the “go to” company in your field? Lisa shares an actionable recipe that you can scale with your organization.

9:45 am

Distributing Your Dream

Jennifer Dangar, President of Distribution and Chief Strategy Officer, The Weather Company

Learn the story behind the story of how Jennifer’s efforts helped this media and tech company reinvent itself around the art and science of embedded distribution. Key takeaways include how to embed distribution strategy into your growth plan.

10:30 am

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Marc O'Connor
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Danna Bailey

How to Hit Engagement Hyperdrive

Moderated by David Trice, CEO at ENGAGE.cx
Featured panelists:
– Marc O’Connor, COO at Curant Health
– Danna K. Bailey, VP Communications, EPB
 Rachel Orston, VP of Global Customer Adoption, IBM Silverpop

Our panelists know exactly what it’s like to take a company from $50 to over a $100 million in just a few years. In this session, these industry thought leaders are going to share lessons learned, industry secrets and marketing strategies with our audience transparently. This is a hands-on, intense session with a can’t-miss Q&A.

11:45 am

What to Expect When You Experiment with Experience

Dave McMullen, Co-Founder, redpepper

From Kirkland’s to Sprouts, Dave McMullen’s globally celebrated ad agency, redpepper, has carried the marketing message to the masses. In this provocative soundbite, Dave will share his insight on the collision of culture, experience and experimentation.

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12:00 pm

Lunch

Time to eat!

12:15 pm

The 5 Secrets of Fast Growth Marketing Teams

Dani Cushion, CMO, Cardlytics

Dani has just made the move from Annapolis to Atlanta with Cardlytics, ranked #12 on the Inc. 500 in the Advertising & Marketing category and #88 over all. Cardlytics processes intelligence from more than 500 banks in the US & UK – which includes debit, credit, ACH, and billpay data. In this session, Dani will share how to balance knowledge, power and national team dynamics as you build a billion dollar company. Get a front row seat to the back story of the next billion dollar company.

1:00 pm

Eric Holtzclaw
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Debbie Hauss
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How To Get Tomorrow’s Headlines Today

Moderated by Joe’ Lloyd, Write2Market

Featured panelists:
– Eric Holtzclaw, Inc. Magazine
– Steven Cook, FortuneCMO.co Founder, Contributing Editor CMO.com
– Debbie Hauss, Retail TouchPoints
– Dana Barrett, The Dana Barrett Show

These days, media is harder to reach than ever.  All-star local, national and trade media combine forces at ILS to make sure you know how to get into tomorrow’s headlines today.  Bring questions…or better yet, bring stories! During Q&A, you’ll have the change to pitch ONE story to the editor of your choice!

Ready for your close up? You get to PITCH!

1:45 pm

What to Do When Growth Stalls

Irv Grossman, Executive VP of the Americas, Chainalytics

Nike. Cricket Wireless. Starbucks. AT&T. You name it, he’s made it happen — in a very literal, door-to-door kind of way. Globally renown supply chain and retail executive Irv Grossman will give attendees insight into what will work best in your organization and what will stall growth.

2:00 pm

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Power Moves to Accelerate Your Sales Funnel

Moderated by Jean-Luc Vanhulst, Write2Market

Featured panelists:
– Jaime Reints, Global Director of Marketing, Chainalytics
– Lance Weatherby, Director of Marketing, CallRail
– Leeann Berner, VP of Marketing (Google), Cloud Sherpas

Learn from our panel of marketing technology movers and shakers about experiences, techniques and tactics to help you accelerate your sales funnel, again and again. From pipeline visibility to content marketing integration, it’s a race against time — and your competition — to create new markets. Through a no-holds-barred Q&A, learn from some of the race record holders how they get it done.

Take fast notes in this face-to-face session!

3:00 pm

Lisa Calhoun
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Jean-Luc Vanhulst
Eric Holtzclaw
Julie Groover_September 2014

Hot Topics Breakout Session

Some of you need a quick break — others can’t wait to dive in deeper. Choose your own experience by either taking the break you need or sitting at these select tables for actionable conversation:

Marketing Strategy with Lisa Calhoun

SEO / SEM with Karen Umpierre, RMI

Making The Most of Events with Joe’ Lloyd

Content Marketing / Funnel Acceleration with Jean-Luc Vanhulst

Pitching Media with Eric Holtzclaw

Internal Communications with Julie Groover, Novelis

 

Ready for action! Round table discussions bring it all down to earth.

3:30 pm

Marketing the Minimum Viable Product

Geoff Wilson, Founder and CEO of 352

Mike Burgiss, Founder of MakeMyDeal, a Cox Automotive company

Michael Tavani, Co-Founder of Scoutmob and Founder of Switchyards Downtown Club

Iterating to innovate. In this session, conventional wisdom hits the skids telling us that massive plans resulting in tip to tail completed projects is the only way to work.  Instituting a lean start-up methodology, Geoff Wilson and his panel of experts will share how fast-paced startups and behemoth enterprises alike can utilize MVP projects to get out the door with speed and the essential component of user feedback.  Find out from the pros how to get your idea to reality in short sprints and why Minimum Viable Product iteration is the most important step in the journey to your next market launch.

 

4:30 pm – 6:00 pm

Networking and Book Signing

Mingle with many of Atlanta’s top marketers and media. Obtain the back story, the full story and some true stories you’ve never heard before. Get a jumpstart on your own headlines creating the region’s next billion dollar company.

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